IDENTIFY an interactive project for Tate that explores how we can express contemporary cultural identity online.
On the interactive website users are asked 5 questions about their cultural identity, 'How many places do you call home ?', 'Is love a finite or infinite resource?'...These questions allow the user to explore creating a cultural identity outside of the traditional silos we are placed in.
Each time the user answers a questions a graphic symbol is applied to a square design space featuring a picture of the user taken on arrive at the site.
These graphics build up to create a socially share-able stamp design that is unique to the user and their culture.
The project was presented at Tate Modern in London.